We solve the toughest beauty challenges with science and patented technology originating from MIT.
Our founders are hair stylists and biotech scientists who were fed up with the limitations of conventional products; hence they set out to create results you can see from across the room. Twenty patents, over 50 products, and more than 185 awards later, we have countless love letters thanking us for changing lives in both big ways and small.
Healthy Hair Molecule
We discovered a superior way to care for hair without silicones, the old industry standard. While heavy silicones cover hair in an uneven coating, our patented Healthy Hair Molecule creates a weightless, invisible shield over each hair strand.
We discovered a better way to create thickness, body, and fullness without stiff, sticky resins. Our patented Thickening Molecule is a tiny molecule that does big things. Literally. Our Thickening Molecule is a more effective way to bring fullness and thickness to hair. It creates a microscopic pattern of thickening dots on hair for long-lasting, touchable fullness, body, and thickness.
Volumizing + Texturizing Molecule
We discovered a better way to create volume and texture on hair without heavy powders weighing hair down. Our patent-pending Volumizing + Texturizing Molecule is lighter and bigger than industry-standard ingredients so it delivers big volume and texture on your hair without weighing it down.
We discovered a better way to protect and enhance color while improving the health of hair without silicones. Traditionally, color care products have used heavy silicones that protect your color but also weigh down your hair. This leads to even more shampooing, additional color loss, and a continued cycle of damage. Our Locking Molecule forms a protective layer to help lock in color and deliver essential fatty acid to improve hair health.
The biggest anti-frizz technology breakthrough in over 30 years, our Healthy Hair Molecule is up to 70% more effective at blocking humidity.*
*Compared to a traditional silicone-based product.